Becoming Effective Rather Than Merely Efficient

Peter Drucker, the famed management consultant, once noted that effectiveness should be cultivated rather than efficiency.

I am a productivity geek. I follow (mostly) David Allen’s Getting Things Done methodology using an app called Nozbe.

But what good is it to check off many items on your todo list if they are not the most important things?

Try Make Time: How To Focus On What Matters Every Day by Knapp and Zeratsky. The authors worked at Google Ventures. One previously worked on gmail development and the other on YouTube development.

They introduce the concept of the daily Highlight. Either the night before or first thing in the morning determine your highlight of the day–the most important task/project of the day. The thing that, upon reflection at the end of the day, will have brought the most joy or satisfaction.

Achieving Laser focus on the highlight becomes the next most important thing. Perhaps you block a period of time on your calendar for working on the highlight. That is one of many tips on achieving Laser.

How we pay attention to our Energy is the third part of the process. Followed by Reflection which completes the feedback loop.

Jake and JZ (as they are called throughout the book) pack tons of tips in the various sections. Some of these you will find useful, others sound strange.

You will find this book a useful resource as you move from merely efficient to becoming effective.

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