Making Decisions With The Heart

Emotional thinking. Make the big decisions with your heart, the small ones with your head. The electromagnetic frequency of the heart is ten thousand times stronger than that of the brain. The brain takes its orders from the heart.

Looking for practices to cultivate during the coming year, I ran across this thought from the head of an ad agency. I’m still pondering all the meaning of this statement.

Good salespeople know that we make decisions with our heart–or at least with our emotions. Logic and rationality come later to justify the decision.

Brain physiology has discovered that the links between emotion and brain are much more complex and deeper than we might have suspected.

All this flies in the face of 20th Century economic models that are built on the idea of an “economic man.” This hypothetical person makes only rational economic decisions. This person is fiction.

Do you know someone who makes, or tries to make, all decisions rationally? Do you know a person who can’t make decisions? Same guy. I’ve had clients who overanalyze, over think, worry, ask for more data, and never get around to making important decisions. I know many people, usually called engineers, with this disease.

With a heart

I’d like to play with the word heart that was used in the quote. Rather than use it in the sense of pure emotion, let’s take another look.

Jesus said that where we spend money reflects where our heart is. Jesus may have been the first cardiologist–he was most concerned with the status of our hearts. And what he meant wasn’t purely emotional. What he meant was the center of our life.

Where is our life centered? Is it on God? Is it on our own well being? Is it directed toward others? Is it on selfishness and greed?

Don’t take those questions lightly. After years of “heart” work, I still struggle at times with the condition of my heart. And just like I exercise, am careful what I eat, and take my meds to care for my physical heart, I also meditate, study, worship, serve to develop my spiritual heart.

I’m not sure what was meant in the quote, but as I develop the thought, there is a lot of truth. Develop your heart and let it be your guide in decision making.

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