Sustain Your Gains

Some of the best ideas for both business and church come to you during a church service.

It is said that after the Procter & Gamble Co. accidentally invented a soap that floats, the marketing geniuses tried to find a name. I forget whether it was Procter or Gamble, but one of those men was in church when the pastor read something that had the word “ivory” in it. Supposedly, he got up, said, “that’s it” and left to go to the office.

I don’t know what the pastor said yesterday that triggered the idea, but there it was, fully formed.

“Why do we try these really cool things that get people all charged up–and then nothing happens to sustain it?”

Probably it was a reference to a big church-wide small group experience that will fizzle out unless there is sustaining drive. I’m afraid of wishful thinking on the part of leadership.

This same thing happens in our personal development. We call them “New Year’s Resolutions.”

It’s a great idea. But then we have trouble putting them into practice as a matter of daily routine.

It should be our leadership skill development (whether we’re leading a big organization or just ourselves) to plan for sustaining the idea or program.

  • What will the life of the organization or our own life look like when we adopt this new action?
  • How can we incorporate this new thing into our daily life?
  • Make a plan to complement the vision.
  • Communicate to ourselves and to the group daily about what this new life will look like.
  • Live into this new life.

Don’t let it drift away into the rubbish heap of forgotten dreams.

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