People Like Us

Not that people like us, but people such as us. Seth Godin likes to talk about “People like us do things like this.”

That is a definition of culture. Within your group. Your church. Your business. Your neighborhood, perhaps.

It is worth stepping back mentally and observing: is what we do in our business, our church, our committee on target with our goals and mission; or, is what we do dysfunctional?

If we are starting a business or committee or organization, we must be conscious of this. Or, it will just happen. And the loudest or strongest personalities will determine culture.

If we are joining something already existing, we need to be aware. Do we fit in? Are we the type of person who does what they do?

You can tell. There are hints when you walk in. Do people complain? Are people full of energy and focused on mission?

What do you project when people see you and talk with you? Would they think, I want to join her group. I would like to be like them in order to do things like that.

“People like us do things like this.” Choose the right things to do and join in. If you’re the leader, be aware and make changes as necessary.

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