Marketing

I had to make a new batch of steel cut oats this morning. I use the InstantPot. It’s easy. Get the cooker out, measure 3 cups of water, 1 cup of oats, and a pinch of salt. Put in cooker and give it a stir. Set the timer for 3 minutes. I usually get out the computer and read and write and remember to open the cooker after it has simmered in the pot for 25-35 minutes—whenever I remember I have to fix the oats. Sometimes I double the recipe leaving the time setting the same.

The last ones I purchased were “authentic” Irish oats. This bag is from a different company. How could I not buy them? Listen to this blurb from the bag: These aren’t ordinary oats. Our Gluten Free Organic Steel cut Oats are milled from the highest quality farm-fresh oats in the world. Each batch is handled with care in our dedicated gluten free facility and tested in our state-of-the-art laboratory to ensure our strict gluten free quality standards are met. Make the world’s best oatmeal at home…

[I think in Europe what we call oatmeal is called porridge. Whatever the name, an excellent breakfast.]

Disclaimer—in my life I have written such [stuff] in a variety of marketing jobs.

Then I thought about many Christians—especially many who claim to be “spreading the gospel”. Do they seem like they are taking the highest quality farm-fresh oats and handling with care?

More like they are sour with those artificial smiles pointing out with seeming glee the failures and shortcomings of other people. That doesn’t sound like “handling with care.”

And supposedly they are leading people to live a life in the spirit—love, joy, peace, patience, kindness, goodness, faithfulness, gentleness, and self-control.

I think I could write a better marketing message.

The Sioux Native American tribe has a proverb, “Do not point the way, but lead the way.”

That is actually the best, no-BS marketing message.

The first generation of Christians had it. Others looked and said, “I want what she’s having.”

One Response to “Marketing”

  1. David Says:

    We have porridge every day for breakfast Gary with a preference for organic jumbo rolled oats. Cooked in the pan with 50:50 water:milk mix – brought to the boil and simmered for four minutes. Served with blueberries, raspberries and strawberries. Although we also have red currants from the garden at present. After reading this post my daily stirring of the porridge will hopefully remind me of the fruits of the Spirit. Thank you.

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