Distraction, Er, What Was I Just Doing?

Martha, Martha, You are distracted by many things.–Jesus

I help out with marketing for a “coffee cafe” that I’ve invested in. High Grounds Cafe is a “business as a mission” cafe featuring Direct Trade coffee. Our roaster buys directly from the farmer. This means the farmer earns an income sufficient for feeding his family, paying his workers fairly, and even, in some cases, funding church startups in his country.

Every morning I post to Facebook. Right now, that is one of the best ways to reach people with information about your local business.

Pam texts me about 6 am with a list of the brewed coffees of the day and any other specials for the day.

I open Facebook in my browser. Then I see my notifications. So, I have to click on the red button and go through them. Then I go to my home page. See a photo. Check it out. Scroll down a little. 15 minutest later, I click on the High Grounds administrator page. Compose my message, load a photo, and publish.

A 10-minute task consumes almost a half-hour of my morning.

Thank you distraction.

We have banned email from our internal communications. — Michael Sliwinsky, founder/CEO of Nozbe

I use a task manager (to-do list on steroids) called Nozbe. The CEO writes often about productivity. He noticed years ago that email is a distraction. He banned email as an internal communication application. People only use it to communicate with the outside world.

More and more companies are banning email. If you work in an organization, have you ever been caught in a group email “chain” where everyone is “replying all” to the message and you wind up mired in mindless (lack of) communication?

Distraction.

Writing this post, I was distracted by Facebook. Email. My soccer referee assigning application. Messages. Newspaper. That is all before 6:30 am. And I try to focus.

Is this a modern thing caused by so many devices?

Apparently not. Jesus addressed Martha who was getting frustrated. He calmed her. Told her to focus. To focus on what’s important first. Then focus on the next.

Focus negates distraction. Eliminate distraction. Close all apps except what you’re working on. Concentrate on that one thing–the one thing that is important in the moment.

Tags: , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: