Marketing and business philosopher/entrepreneur Seth Godin wrote the other day, “I bought a snack food the other day, and was disappointed to discover that the thing inside the container had little in common with the picture on the front. It was pallid, lifeless and drab. The marketer who decided to improve the picture was making a choice, one with consequences. When you choose to disappoint a customer later so you can make a sale right now, you’ve also chosen to create disappointment for a living. If you’re not proud of it, don’t serve it. Improving the image on the package shouldn’t be a substitute for making something people want to buy.”
Perhaps you’ve been there.
The restaurant ad that shows happy people eating delicious-appearing food all the while peddling tasteless food crammed with calories.
Perhaps some sort of community or resort promoted with photos of attractive, happy people. You show up to buy a property or join in the fun only to discover the infrastructure lacks and people lack empathy.
My point is for us. Have we built something that can truly be promoted honestly? We aim to please, not to disappoint. We’re more interesting in helping people than trickery to boost numbers.
This works for your business. And your non-profit. And your community. Where can we assume responsibility for improving and communicating honestly?
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Faith Venture 
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