Faith Venture

I’m usually writing this about 6:30 am Eastern time, but I’m in the Los Angeles area today. 5:30 am, I’ve been up for an hour. It’ll be a long day.

Yesterday, I wrote about marketing. And whether (or how much) marketers try to influence our perceived needs–especially by ever-increasing devious means. There is advertising disguised as editorial. Product placements in media or entertainment. And on and on.

Just yesterday, Wal-Mart sent me five emails promoting Black Friday sales. FIVE. (I’m on their list because I occasionally have actual prints made of my digital photos.)

While thinking about this a few minutes ago, Gary Haugen of the International Justice Mission was speaking about Christian responses to some of the most horrible things that humans are doing to other humans.

I just had to pray. Am I doing enough? Am I influencing enough to counter the now-global onslaught of advertising promoting not only consumption, but our misplaced priorities hidden behind the consumption.

There are good products. Products that enhance our lives and provide for enjoyment. But why do we buy them? Is it momentary impulse resulting in another piece of unused labor and material sitting on a shelf in the closet?

Let’s take care of our priorities first, then proceed into the market.

Tags: attitude, Ethics, priorities, simplicity

This entry was posted on November 18, 2014 at 8:41 am and is filed under Attitude, Ethics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.