It was just a billboard picture. Enticing travelers to stop in for a sandwich. But the picture had nothing to do with eating. Two young adults were caught in a snapshot in a moment of fun.
The marketer wants our brain to assemble this formula:
fun = McDonalds
But I contemplated the picture and wondered, Is life like a still photo? Do I have a picture in my mind of what a relationship is? Holding hands on the beach, for instance? Or what church is? A laughing group of people with hands raised in joy?
What comes before and after that picture? That is where life is.
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