Repeating the Message

As Epictetus writes, “Every day and night keep thoughts like these at hand. Write them, read them aloud, talk to yourself and others about them.”

This is not my business blog, but I’d like to cite business legend Jack Welch, former CEO of GE. I dislike just about everything he did building the house of cards called GE at the time including the brutal way he treated people.

There is one idea that I gleaned from his book that I’ve found useful.

Repetition.

A leader must form a story for where the organization is and where it is going. He/she must repeat that story in every meeting they have within and outside the company. This is the only way to assure getting the message through.

This works also in meditation. Zen meditation teaches meditating on a koan, a thought that is usually physically nonsense. Christian meditation includes meditating on the Jesus Prayer (Lord Jesus Christ have mercy on me, a sinner). Recently I’ve picked up the focus phrase Be still and know that I am God.

Or, as Epictetus suggested, write them, read them, talk to others about them.

Leave a comment